Why Safera?

Safera? Sahh-fair-ah? Sa-fir-a? Sahhh-fur-a?

I’ve heard all the pronunciations and variations of the business name. It’s okay! It’s a weird one. 

But it’s such-FEAR-uh. 

Many people have asked me how I came up with the wildest name for my doula business. Is it related to sapphires? Is it something with the color blue? Did you randomly pick it out? 

Luckily, the story is one I love to tell. 

Growing up, my mother and I read a book called Eragon about a dragon rider and his dragon, Saphira. She was the first dragon after decades of no dragons. She was kind, wise, maternal, helpful, and faithful. Though Eragon was the rider, she was the guider. Both physically and mentally guiding and empowering him through the battles of life. 

My mother and I fell in love with the story instantly and connected deeply with this dragon. So much so that when my mother wanted to name her new business, she asked me if I thought Safera Logistics would be a good name. I was so excited that this new venture would hold a piece of us, me and my mom, in it. 

Unfortunately, my mother passed away a few years ago. I felt like I had lost my guide. Who would I turn to for empowerment, wisdom, and kindness? And I found many people to help me in my journey, though nothing will replace my mother’s soul. 

When I began this business to help new parents, I immediately thought of Saphira.  Though not a dragon rider herself, she was the one who helped Eragon along the way—in this work, I help parents through empowerment, kindness, and compassion. Having a child is not easy, but having someone there to help get you through can make a world of difference. Not only do I want to channel Saphira when I’m working with families, but I also want to channel my mother—a hard worker with a passion for people that I have yet to see matched. 

To come up with the name Safera Services made perfect sense—I could capture the love and bonding I experienced with my mother and express the virtues Saphira had that I held so dear to my heart. 

I chose “services” rather than a more specific descriptor because I didn’t want to limit myself—I am a doula and a lactation consultant but also an advocate, an educator, an enthusiast, and most importantly, a confidant. The services I provide don’t stop after the physical act of childbirth but go beyond that. So why use a word that creates rigidity instead of opportunity?